Once you stop buying into the quick fix solutions – everything changes.
New leads are the lifeblood, without them our business dies. But. That is only one part of ‘more business conundrum’
Getting found locally, and making sure the basics are covered is the start. I know that whatever you have in place on the local search results can be improved, and with that, the sales will follow.
Are you struggling to attract new customers to your small business?
As a small business owner, you know that having a strong online presence is essential for attracting new customers and growing your business. However, with so many digital marketing strategies to choose from, it can be overwhelming to know where to start. You may find yourself struggling to generate leads, and you’re not sure how to improve your online reputation.
Not having a strong online presence can be frustrating, especially when you know that your business has a lot to offer. You may feel like you’re falling behind your competitors, and you’re not sure how to catch up. You may be losing out on potential customers who are searching for businesses like yours online, but they can’t find you.
That’s where we come in. I specialise in helping small businesses establish a strong online presence, generate high-quality leads, and increase sales through cost-effective digital marketing strategies. Our all-in-one solution includes social media marketing, search engine optimization, content creation, email marketing, and fully optimised e-commerce websites with credit/debit card facilities, allowing 24-hour sales.
We can also help you create an optimised Google Business Listing with content and the ability to generate high-quality and Googleable reviews, which can help improve your online reputation and attract more customers.
Don’t let your business fall behind the competition. Let us help you establish a strong online presence and take your business to the next level. Contact me today to learn moreor schedule a call. Using this link.
If you would like an informal meeting about doing more with what you have, then use the link above or get in touch. You can also find out more below.
In order to be better than your competition you need to do things a little differently. And that is exactly what I have been doing.
How and what I have been doing for my customers is below. Local search results are a great start but there are a couple of other things you should do, to make this really work.
More Leads More Sales
Just by making a couple of changes to your presence you will…
Sell more, at higher prices, improve profits, improve your admin and sales processes. That all sounds really great, but how.
You know that in 2022. Nothing is the same as it was and it’s likely to get worse, and that some people in your industry are having a result like never before, well I know the reasons.
Two of them are below.
Google – knowing how to make this work for you.
Retention – getting customers back to buy more, to pay more for the same work.
So these are things I focus on, low hanging fruit. The 20 in the 80/20.
If you didn’t know it Google Business Listings are the go to tool for Google, this is the one they like. If they like it, there is a reason for it – because it works. Their customers, using search get access to high quality local businesses (as evidenced by their reviews) and business customers love them – as they get found online at low cost.
For these two reasons alone, this has to be something you do and that is where my work for you starts.
For you, it’s possible to get better results (sell more) by getting this one thing right. And then learning how to follow up – these are the two things I help my small business clients to do.
Benefits of Google Business Listings
- Promoted by Google
- Used verified reviews – promise of quality/ratings
- Guaranteed visits and site views with a high profile in search
- Long lasting – once listed and used they stay at the top
- Lowest costs new leads you’ll ever have
- Your listing only needs to be better than the competition
Here is a special podcast on this subject that tells you more.
And then …
A Customer Retention Plan
Getting new customers is expensive, getting existing customers coming back is dirt cheap.
- Cross selling opportunities
- Upgrades and repeat sales/orders
- Able to send reminders, ask for referrals, update on new services
- 80/20 sales and marketing to find out who your best customers are
- Allow the option of joint venture marketing
- You are free from spending on social media/Google positioning if you own your client bank
- You can treat customers like you care.
- It will make your business really predictable
These two areas of business development are not expensive to implement but make sense over the short and medium term.
With the available technology, it is made far easier than it once was. And these are things I do with my clients.
Both of these free you up from chasing business to getting business coming to you, all helped by the worlds biggest search engine.
Importantly, a retention plan is what your customers want from you. They want to hear from you, want to know what new products you have, what problems you can solve.
The one thing that most small business owners miss is this very clear fact. The value of your business is based on the number of customers you have and how often you can get them coming back to spend more money with you.
The customer that you draw into your sales process now will obviously make a purchase at some point. If that customer does not come back to buy from you again, then your acquisition costs for that single customer are horrific.
Retention, getting them to buy and then come back for more is the secret.
The evidence for this is all around us. This is exactly the process used by the big players in your marketplace but with modern technology ( a functioning website) you can use the same techniques.
Provided you are ready to get some of this working for you then…
Get in touch today, we can schedule a call and I can walk you through some of these ideas and show you how to get get the tech working for you.
My offer to you as a small business owner is this…
- Guaranteed Google Business Listings
- Fully Functional Online shop -E-commerce
- Online payment gateway to collect sales whilst you sleep.
- Online booking facility for meetings
- Email marketing for new and existings customers
- Social media integration
- Facebook and Google paid for marketing – Adwords management
- Creation of offers and deals to compete with the ‘big players’ in your industry
- Personal email addresses
- Content marketing – done for you, we will create the content and marketing for you.
- This is a done for you service. We work with you to build a working marketing and sales machine. That works for you 24/7 and for a fixed monthly fee. No surprises, no contract. A pay as you go service. Ready to find out more. Use the form below or schedule a call.
If you are still not convinced there is more evidence below.
This means you have a very clear choice, a choice to do exactly the same as every other small business and focus on all of the web-based stuff and hope you don’t get blocked or shocked or locked out by the algorithm.
Or you can take control of your own sales processes by building a retention and engagement process that guarantees multiple sales to the same customers and low-cost referrals along side the correct use of a Google Local Business listing.
This process actually makes business development fun. You can come into the office every morning and work out how best to structure an offer or a deal and then share that with your clients, via your website.
With tools and automation dropped into the mix, you can start to increase the level of sales immediately, start getting immediate results.
Retaining customers and nurturing relationships is the new method of farming for new business instead of hunting.
Hunting for new business – hoping your blow pipe and spears are sharp and ready for work, oh and hoping your prey turns up.
Farming – making sure you can grow and develop your own food, on your terms, leaving little to chance.
The fact is your customers want you to be the trusted supplier, want to do business with you – only most small business owners forget to ask or don’t have the technology around.
I can solve these issues for you.
Make Small Business Great Business – Farming and not Hunting.
Just one of these ‘farming tools’ generates leads after leads, with minimal ongoing work.
There is a more natural way to increase sales.
For most small business owners, it is a question of what should you do and what will it cost?
The answers are not always forthcoming.
I do something quite a bit different. Sure I can help you generate leads, raise the profile, help you do more with what you have (existing customers etc ) but I also show you what I do. To help you grow in to a Ninja Business owner.
I am a bit like Jesus in your very own Bible Story – in that I solve problems, get stuff done.
Some of these things are straightforward and some not so. But if you’ve managed to get here, to this page, then you have most of what you need to know .
One of the profiles I manage for a client and in just one area. A business listing on one search engine. Results a plenty.
Doing business in a more natural way – using the tools we all use, the internet, Google, social media, watching videos and then using the leverage of email or direct mail [yup that still works]. To …
Build relationships, to work on the marriage as it were. To sell new ideas, to show news ways of your customers doing more with what you sell/do is how business is being done. Trust, is the natural way, building trust is quite straightforward.
In the short video below, I have case study, so you can see how this is working for a real life client of mine, who is doing more business than ever, because of this more natural way.
By focusing on a small area, your local area it’s possible for you to dominate, to be the one firm that is found more often.
This is good for the environment, good for profits and is a far less stressful way of doing business.
In the main, getting more leads is about several things. All of which I help you with.
- Being found online
- Google My Business Listing – working
- Having an Online Shop [E-commerce]
- Growing a list of customers
- Engaging with them
- Joint Venture Partners
- Being Omnipresent – appearing everywhere you possibly can.
Without being a complete arse about this, much of this is straightforward and does not need thousands of pounds throwing at it. It is simple, but not easy until you know how. Which is where my Ninja support comes to save you.
Perhaps you are not ready to move on some of this. In which case, thanks for popping by, get in touch when you are ready to move.
If you want to know more, use the form, get in touch. Give me some times to call.
Email form is below.